[DE] Bob alongside SendGrid

[DE] SendGrid is the delivery layer for confirmations, receipts, and templated follow-ups. Bob triggers sends only inside [DE] approved [DE] playbooks—using your tenant’s API key—so messaging stays on-brand and auditable.

[DE] Important: [DE] SendGrid is API-key auth; keys are stored per tenant via Mission Control credentials. This page describes technical companion behavior, not SendGrid deliverability guarantees—SPF/DKIM and list hygiene remain your ops responsibility.

[DE] What Bob can do today

[DE] Send one-off transactional messages and template-based emails when your templates and data mappings are approved.
[DE] Surface aggregate stats for operational questions (within SendGrid plan limits).
[DE] Add or update marketing contacts when your governance allows—never cold outreach without explicit policy.

[DE] Where SendGrid—and compliance—still lead

[DE] CAN-SPAM, CASL, GDPR, and industry rules: your legal team defines what may be automated.
[DE] Bounce handling, suppression lists, and dedicated IPs live in SendGrid and your ops runbooks.
[DE] Capability documentation: [DE] Proof Center.

[DE] Who this fits

[DE] Teams already on SendGrid who want conversational and voice workflows to close the loop with email—without giving models a raw SMTP password on every channel.

[DE] Integration marketplace [DE] Join the waitlist [DE] Talk to us