[ES] Bob alongside SendGrid

[ES] SendGrid is the delivery layer for confirmations, receipts, and templated follow-ups. Bob triggers sends only inside [ES] approved [ES] playbooks—using your tenant’s API key—so messaging stays on-brand and auditable.

[ES] Important: [ES] SendGrid is API-key auth; keys are stored per tenant via Mission Control credentials. This page describes technical companion behavior, not SendGrid deliverability guarantees—SPF/DKIM and list hygiene remain your ops responsibility.

[ES] What Bob can do today

[ES] Send one-off transactional messages and template-based emails when your templates and data mappings are approved.
[ES] Surface aggregate stats for operational questions (within SendGrid plan limits).
[ES] Add or update marketing contacts when your governance allows—never cold outreach without explicit policy.

[ES] Where SendGrid—and compliance—still lead

[ES] CAN-SPAM, CASL, GDPR, and industry rules: your legal team defines what may be automated.
[ES] Bounce handling, suppression lists, and dedicated IPs live in SendGrid and your ops runbooks.
[ES] Capability documentation: [ES] Proof Center.

[ES] Who this fits

[ES] Teams already on SendGrid who want conversational and voice workflows to close the loop with email—without giving models a raw SMTP password on every channel.

[ES] Integration marketplace [ES] Join the waitlist [ES] Talk to us