[NL] Bob alongside SendGrid

[NL] SendGrid is the delivery layer for confirmations, receipts, and templated follow-ups. Bob triggers sends only inside [NL] approved [NL] playbooks—using your tenant’s API key—so messaging stays on-brand and auditable.

[NL] Important: [NL] SendGrid is API-key auth; keys are stored per tenant via Mission Control credentials. This page describes technical companion behavior, not SendGrid deliverability guarantees—SPF/DKIM and list hygiene remain your ops responsibility.

[NL] What Bob can do today

[NL] Send one-off transactional messages and template-based emails when your templates and data mappings are approved.
[NL] Surface aggregate stats for operational questions (within SendGrid plan limits).
[NL] Add or update marketing contacts when your governance allows—never cold outreach without explicit policy.

[NL] Where SendGrid—and compliance—still lead

[NL] CAN-SPAM, CASL, GDPR, and industry rules: your legal team defines what may be automated.
[NL] Bounce handling, suppression lists, and dedicated IPs live in SendGrid and your ops runbooks.
[NL] Capability documentation: [NL] Proof Center.

[NL] Who this fits

[NL] Teams already on SendGrid who want conversational and voice workflows to close the loop with email—without giving models a raw SMTP password on every channel.

[NL] Integration marketplace [NL] Join the waitlist [NL] Talk to us