Property managers use AppFolio (and similar stacks) as the system of record for leases, work orders, and accounting. Bob sits in front—handling the FAQ load, prospect questions, and first-line maintenance triage with language your counsel already approved.
Important: This is a companion narrative, not a certified AppFolio integration. Structured handoffs are designed so your team can paste into portals, email, or ops inboxes today; API depth comes later.
Your software is great at records and workflows; it’s rarely where a prospect wants to ask their tenth question at 9pm. Bob closes the gap between “browsing listings” and “qualified conversation”—with logs you can audit.