Bob alongside SendGrid

SendGrid is the delivery layer for confirmations, receipts, and templated follow-ups. Bob triggers sends only inside approved playbooks—using your tenant’s API key—so messaging stays on-brand and auditable.

Important: SendGrid is API-key auth; keys are stored per tenant via Mission Control credentials. This page describes technical companion behavior, not SendGrid deliverability guarantees—SPF/DKIM and list hygiene remain your ops responsibility.

What Bob can do today

Send one-off transactional messages and template-based emails when your templates and data mappings are approved.
Surface aggregate stats for operational questions (within SendGrid plan limits).
Add or update marketing contacts when your governance allows—never cold outreach without explicit policy.

Where SendGrid—and compliance—still lead

CAN-SPAM, CASL, GDPR, and industry rules: your legal team defines what may be automated.
Bounce handling, suppression lists, and dedicated IPs live in SendGrid and your ops runbooks.
Capability documentation: Proof Center.

Who this fits

Teams already on SendGrid who want conversational and voice workflows to close the loop with email—without giving models a raw SMTP password on every channel.

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